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Working on your brand awareness will be especially important if you have a younger audience. A branded link will help people get to know you and get an idea of its content. Not only will your links be more memorable with a shorter domain and quicker s. When you publish your new product on all social media, it is easier to track and change the link in one place than to go through all versions in all your marketing channels to edit something. It will also give you the ability to insert UTM parameters without making the link look suspicious or ugly. Adding tracking parameters to them can make them look like spam, so shortening the URL will make them concise and easy to understand. If you post long links, they can be confusing to people. You will be able to track all clicks to improve your analytics, which will help you understand where the most referrals are coming from, or track affiliate commissions. You will be able to see if certain social networks are demanding more attention, or check statistics to see if people liked your new posts. They are focused on analytics and link tracking. Modern link shorteners offer more than just a shorter link. к содержанию ↑ When you might need link shortening Among the most famous are Bitly, Lnnkin, and Short.io. The popularity of TinyURL has influenced the creation of at least 100 similar sites. That being said, the developer himself had no idea that he was the beginning of the booming URL shortening industry. He just wanted to solve the problem of long URLs and improve his user experience. Gilby didn’t have any particularly big plans for TinyURL either. He ran into this problem and just wanted to make his life easier with shorter links. All this user wanted to do was be able to convert newsgroup posts to web pages without having to deal with long and cumbersome URLs. His name was Kevin Gilbertson, and his brainchild was named TinyURL, the first official URL shortener. One day in 2002, a 24-year-old American web developer decided to “simplify” his job somewhat. And as digital technology evolved, URLs evolved over time. People began to use the Internet more and more, feeling comfortable in this virtual space. Since the launch of the World Wide Web in 1991, the digital world has grown rapidly. Link shorteners are services that automatically shorten the inbound link and make it attractive to users. What are modern URL shortening services? How do they work and how can they help you specifically? Why are they so in demand today? You will find the answers to these questions in our article. As a result, it can increase your Click-Through-Rates.

Before posting such a link on social networks or in an email, it is best to shorten it and make it beautiful for the user. Long or unreadable links don’t look pretty and can be confusing to the reader. Basic functionality of the standard URL shortener.